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allfrumtha i BIOGRAPHY
There’s a West Coast hip-hop resurgence going on.
The debut major-label album from
Compton
rapper The Game, The Documentary, has gone double platinum.
Dr. Dre is back in the spotlight thanks to his recent work with
50 Cent and The Game, and Xzibit has graduated from rapper to
multi-media star.
The next West Coast group set for a major
breakthrough is allfrumtha i, the
Inglewood
,
California
duo of Binky Mack and Squeak Ru. They
have recorded with Ice Cube, Master P, Mack 10 and WC since debuting in
1996 on Westside Connection’s double platinum Bow Down album,
and are set to explode with the release of their third album, the high
energy, thought-provoking larger than life.
allfrumtha i soaked up game from some of the music
industry’s best acts and have applied that knowledge to their new
album. “Right now, we’re
feeling larger than life,” Binky explains.
“Everything is going well.
We don’t have any problems and we’re feeling good.”
That excitement translates into allfrumtha i’s
new material. Lead single
“Lil’ Momma” is a thumping club track that celebrates women who
show off their belly buttons on the dance floor.
“It’s one of those singles that’s just party all the way
through,” Binky says. “We
took it to a couple of clubs, put it on and nobody left the dancefloor,”
jokes Squeak-Ru. “I was
like, ‘Hey, this might be something right here.’”
allfrumtha i keeps the energy level high on the
pulsating, guitar-propelled “Pump Ya Fist” and the menacing,
forceful “Hero,” two odes to the West Coast rap’s significance.
Elsewhere, Binky flexes an aggressive flow on his boast-heavy
solo song, “Iz U Wit It.”
allfrumtha i then gets personal on “
Cognac
,” one of larger than life’s best cuts.
This soulful song details how Squeak Ru has evolved from a
sometimes-unappreciative boyfriend to a man who realizes how special his
woman is. “I wanted to do
something for the ladies, something that they would feel,” Squeak
says. “I know a lot of
ladies who like cognac and I wanted to come up with a story that’s
saying I know I could be wrong at times, but I know how to apologize.”
Squeak Ru examines his own life on the painfully
personal “Why They Wanna Keep Me Down.”
“I grew up in the ’80s and both my mother and father got
exposed to drugs,” he reveals. “That
kind of put a toll on my life, so I had to get out in the streets and
get it done myself. Then, a
lot of these West Coast rap dudes that’s eating already, they don’t
turn around and want to share with a lot of dudes that’s up and
coming. They’d rather try
to keep the whole plate to themselves.
Why you want to keep me down?
Let’s get money together, get it rolling and get it to the next
cat so he can get it to the next cat.”
When Binky Mack and Squeak Ru conceived larger
than life, they realized they needed a diverse collection of beats
to match the wide range of subject matter they were addressing.
So Binky and producing partner DonDoe, who work as The Produkt
and produced the whole album, made a point to match the feel of the
music with the topic at hand. It’s
a plan executed to the fullest.
“I said, ‘Let’s go after something that means
something with each song,’ whether it’s having fun with the girls on
‘Lil’ Momma’ or the more serious ‘Why They Wanna Keep Me
Down,’ where Squeak is talking about a whole bunch of serious
issues,” Binky says. “We
got really focused on what we wanted to do instead of just going in
there and doing songs.”
Binky and Squeak picked up that creative
perspective from the Westside Connection, the supergroup made up of Ice
Cube, Mack 10 and WC. After
their impressive work on Bow Down, allfrumtha i was signed by
Mack 10 to his then-fledgling Hoo-Bangin’ Records and in 1998 released
its self-titled debut album. Standout
cuts “
County
Jail
” and “Dopest On Tha Planet” made the duo one of the West
Coast’s hottest new groups.
In 2001, allfrumtha i returned with Uncut
and then took some time off before reconvening in 2004 to work on
another album. “We’ve
been going through a music phase, seeing what was going on and listening
to everybody else,” Binky explains.
“We were listening to some of the music that wasn’t hot and
decided to get back on. During
the layoff, I was just doing beats and listening to other people’s
music. We were studying the
game.”
Squeak Ru has also been working on a number of
independent projects and Binky Mack is working on a gospel rap album he
is confident will put the genre on the map.
But for now, allfrumtha i is focused on making sure
larger than life is the biggest album of their career.
“We’ve got another chance and we never really, really blew
up, which is good to me because we’ve got the opportunity to do it
now,” Binky says. “But
before we do that, we’ve got to show them that we’ve got something
you can bang, that you can feel good to and that you can have fun to.
You can play this record around your grandmother, around your kid
or with your homies.”
No wonder they call it larger than life.
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